Google is Crawling Towards You, Are You Ready?

Have you ever searched for anything on Google? Of course, you have!

Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or seventh page of search results (if you ever did) and then decide to make a purchase there.

You do NOT want your website to be on one of those high numbered pages when your potential customers are searching Google for the services that you offer!

You have spent many hours making sure that your website looks perfect, the conversion process is streamlined, and all of the information that your customers could ever want is right there waiting for them. So how do you get your awesome website onto that first page of results so that searchers will actually see it?

Become Google-Friendly!

Every website that exists is crawled by Google so that they can check out the content, the structure, and the intent. They take that information and index it so that when someone conducts a search they can offer the most relevant site. SEO ensures that your website is ready for Google to do it’s crawl so that your site will be visible when potential customers are searching. Finally letting the world see your great website and your great business.

For more information, or help setting up your SEO, contact Bradley Benner at bradley@contractor.media

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Keep Your Business’ Remarkable Reputation Online and Get More Customers

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline.

Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting:

Make sure your business is listed – Whether it be on niche review sites like Angie’s List, CitySearch, or MerchantCircle, make sure your business is listed on easily accessible and popular review sites to make sure that your satisfied customers have a place to leave great reviews. Don’t miss out on a 5-star review just because your business wasn’t listed!

Ask for positive reviews – If you know you have satisfied customers on your hands point them to ways they can express that satisfaction. So earn those stars and raving reviews. Collect them and make sure that they’re published!

Google your business regularly – Do a regular google search of your business to get a sense of what customers see when they look you up. Do positive reviews show up first? Or does that one bad review from years ago dominate the results? Make sure to regularly keep up with your online reputation so you can quickly and effectively address any reviews that could potentially hurt your business.

Want to learn more about how to maintain your positive online reputation? Contact us.

Why do Digital Marketing Campaigns Fail?

Do you recognize any of the following signs?

1. You’re not visible on search engines and if you are visible, no one clicks to visit your website.
2. If visitors do click through and visit your website, they leave almost immediately.
3. You’re getting clicks, and website visitors aren’t leaving your website, but they’re not buying anything!

Sound Familiar? I’m sure you’re asking, “What can I do?”

We can show you how. It’s all about understanding who your real customers are, their search behaviors, and the digital channels they use – and having the right product.

Luckily for us, Internet Marketing allows your potential customer to be matched with your
service to ensure that your product is the perfect one for them!

Here are additional tips:

1. Make sure you are doing SEO. This includes optimizing the titles and description of every page and optimizing your content to match the intent and context of the search.

2. It’s not just about getting potential customers to visit your website. You want them to become engaged with your content.

3. Your written content (the actual words/explanation/description of the product or service) is engaging, interesting. Relevant content will build trust and increase the probability of a visitor becoming a buyer.

So, know your audience, decide on your strategy and use the correct tactics. If you are unsure, seek advice. Shoot me us an email at bradley@contractor.media.

Eight Types of Blog Posts Every Contractor Should Use



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So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank.

Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next.

Don’t sweat it! There are a couple of blog formats that can work well for just about any subject. Adding them to your repertoire can make coming up with your next blog post topics as easy as falling off a unicycle.

In fact, you can use this list to plan your blog strategy for months in advance. If you make some of these blog post types a recurring monthly series, for instance, you can know exactly what you’ll write about at least half the time.

So get out your notebook or spreadsheet and jot down the following eight great blog post formats that have a way of working well in just about any context.

(Note that the letter “X” stands for any number of list items you end up using. We’re also using [Topic] as a stand-in for whatever subject or focus you’re writing about.)

1. Best Practices in [Topic], X Killer Tips for [Topic], X [Topic] Hacks You Didn’t Know About, X Steps to Get Better at [Topic] Etc.

Everyone loves lists. They’re a top-performing content type, especially on social media.

Why are lists so effective? Well, let’s list a few reasons.

  1. They’re quick and easy to read, even if you’re just skimming.
  2. It’s an engaging format that’s easy to get into. You won’t find huge thesis introductions or the like.
  3. They cover a broad range of topics, ideas, practices, etc. efficiently.
  4. They implicitly promise a certain amount of value. You’re not just getting one tip, you’re getting X of them!
  5. They have variety. If you have a list of “10 Things You Need to Do to Feel Better at the End of the Day,” a reader can hate seven of the suggestions but still find huge value in the last three.

Of course, not just any list can fulfill this criteria when writing your contractor blog. The lists you write must contain actual value and usefulness.

That’s why blog posts that promise self-improvement do so well. Just reading the list of hacks, tips, best practices, etc. will suddenly make you better at doing that thing you wanted to do.

Try to distill or retool certain topics you want to cover into helpful lists. They strongly communicate that the article is worth every bit of the reader’s time. They also pack tons of value into a small space.

2. X Top Trends in [Topic]

Everyone wants to stay current. That’s one of the biggest reasons we go online and read content. We want to find out what’s new and exciting. We also want to avoid being left behind if the latest trends are going to soon become standard practices.

Keep your audience abreast of things happening in your industry with lists of top current trends. These post types work especially well with seasonal timing, such as “X Trends in Social Media for 2018” or “Brands Are Preparing for the 2018 Holiday Season Already Thanks to These X Trends.”

contractor marketing plan

The beauty of the term “trends” is that it’s incredibly vague.

A trend can be a best practice for something people use already. For instance, many businesses use emotional photos when sharing blogs on social as a standard practice because such photos are effective at getting engagement.

A trend can also be something relatively new, like how many businesses have started using live video broadcasts for behind the scenes looks, live announcements, Q&As and more.

Trends also include bold new ideas bursting onto the horizon. For instance, some small businesses have realized that they can be the first thing a smart speaker like Amazon Echo or Google Home suggests if they focus their SEO strategies on voice search.

In a way, listing trends is similar to offering tips and hacks, but with stronger connotations of being timely and keeping up with the Joneses. You can also discuss hot new topics that get people’s adrenaline pumping.

Make a pledge to reveal current trends at least a few times a year, and you’ll help your audience stay hip and always on the cutting edge.

3. Roundup of Top Resources in [Topic]

Even if you wrote a blog every single day, you’d never have as much content or cover as many subjects as some of the best content publishers out there.

That’s why it’s ok to send people away from your website from time to time in order to give them the exact information they need. If you can point them towards an excellent resource, then they will appreciate the huge favor you’ve done them.

Sharing great resources also has the added effect of some of their prestige rubbing off on you. “Oh man, I didn’t know how many free classes there were for coding online,” someone might say, “but this business pointed me towards Codecademy, and I’ve been using it every weekend!”

Think of it like suggesting great films to a movie buff. They’ll be impressed that you knew something they didn’t. The better quality thing you point them towards, the more prestigious you become by association.

contractor marketing tips

So what kind of resources work best?

  • Great blogs that take a more in-depth angle to topics than you do
  • Free sources of things like stock photos, how-tos, lessons, guides, etc.
  • Ways to do something cheaply, such as ordering replacement car parts yourself from a reliable online vendor
  • Lists of the best apps or tech tools to use that make their life easier
  • Explicit instructions, such as how Swim University provides infographics to help someone open their pool or balance their chemicals
  • Anything that uses humor or creativity to perfectly capture your industry, like how the Marketoonist nails the way marketers eagerly embrace technology they don’t quite know how to use properly
  • Great videos to watch on certain subjects, especially if you have a limited video content strategy

4. X Experts to Follow for [Topic]

No matter how smart you are, there are always people in your industry who will know more about something than you do. That’s totally ok! We can’t know everything, and even geniuses can be bested in certain niche topics.

Following the experts in your industry therefore makes perfect sense. They can fill you in on certain concepts, and they can also explore topics in your industry from angles you hadn’t considered.

Others may have a brilliant way of summing up complex issues in a few words. For instance, we adored this simple yet profound advice from Shopify Podcast host Kurt Elster on website design.

https://twitter.com/kurtinc/status/954044256360062976

Following industry experts and insiders also critically keeps your audience up-to-date with the absolute latest and best-of-breed ideas within your industry.

Point your audience towards your favorite mentors, geniuses, and newsbreakers. They’ll stay better-informed on topics and practices, letting you dive more in-depth with concepts thanks to them being so well versed.

5. The Ultimate Guide to [Topic]

Every once in a while, it makes complete sense to delve into a topic like you would an in-depth manual or guide. Doing so gives your audience valuable troves of information.

Guides also serve as a one-stop source for whatever topic you’re covering. While that amount of depth can seem like a lot to cover at once, you can provide a hyperlinked “Table of Contents” to make jumping between topics easier.

You can also reference the guide directly within your future content. Rather than backing up to explain the basics all the time, you can simply hyperlink to your guide.

“Ultimate Guide” posts tend to get huge volumes of shares, and search engines adore them. If you provide the right structured data, Google may even feature your guide at the very top of search engine results in their knowledge box!

6. Statistics Roundup Post

Sometimes people want “Just the facts, ma’am.”

Whether they need a lot of fact-based information to make decisions, or they just want to reference stats in their own content, creating statistics posts offer bucketloads of usefulness to audiences.

As an added bonus, each time you reference a certain statistic for your industry, you can link to your stats rundown instead of the original source. This helps your posts stay fact-based and valuable while directing fewer people away from your domain.

7. Expert Roundup — Quotes & Thoughts From Your Industry

online marketing for contractors

Rounding up expert commentary and opinions is like bringing all your favorite talking heads into one room for a conversation. You can frame a complex topic from multiple angles, or you can run through critical concepts list style alongside experts’ own input.

Consider making expert roundups a regular part of your posting schedule. They work especially well as a follow up to posts you’ve just written. For example, you can write about how to improve ecommerce sales through PPC campaigns one week, then follow up with an expert roundup on the subject the next.

8. Curated Posts and News Roundups

With the right approach, you can link to another post in a way that still brings authority to your own domain and contractor business brand.

The key is to not just introduce the piece and say “click here.” Instead, give a thorough introduction along with a brief summary. Make sure to tie the post in with any recent blog posts you’ve written regarding the topic.

Also, give your own response to the piece itself at the end. Reflect on what it means personally to your business or how it relates to core concepts you hold dear.

With this approach, something as a simple as a post share can easily turn into a 500 word article with an extremely low likelihood of an SEO penalty.

You can even curate several posts in a row as part of a news roundup for your industry. Doing this once a week or once a month can provide great content for email subscribers as well as your regular blog readers.

Coming Up With Good Contractor Blog Post Ideas Doesn’t Have to Mean Reinventing the Wheel

All of the above post types use a standardized, structured format while still inviting plenty of room for your own personal flavor and creativity.

Don’t think of using these business blog post ideas as a crutch! Instead, they serve as a springboard for your own contractor content marketing ideas to come forth.

Audiences also like knowing exactly what to expect when they click to read something, and these blog ideas definitely give them that.

So stay creative and true to your audience but don’t bend over backwards just to come up with new blog topics all the time. Using the formats above, you can feel like most of the work is done for you before you even write the first word.

Eight Types of Blog Posts Every Contractor Should Use originally published by Contractor Media

Eight Types of Blog Posts Every Contractor Should Use



https://www.googletagmanager.com/ns.html?id=GTM-PH23R8X

So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank.

Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next.

Don’t sweat it! There are a couple of blog formats that can work well for just about any subject. Adding them to your repertoire can make coming up with your next blog post topics as easy as falling off a unicycle.

In fact, you can use this list to plan your blog strategy for months in advance. If you make some of these blog post types a recurring monthly series, for instance, you can know exactly what you’ll write about at least half the time.

So get out your notebook or spreadsheet and jot down the following eight great blog post formats that have a way of working well in just about any context.

(Note that the letter “X” stands for any number of list items you end up using. We’re also using [Topic] as a stand-in for whatever subject or focus you’re writing about.)

1. Best Practices in [Topic], X Killer Tips for [Topic], X [Topic] Hacks You Didn’t Know About, X Steps to Get Better at [Topic] Etc.

Everyone loves lists. They’re a top-performing content type, especially on social media.

Why are lists so effective? Well, let’s list a few reasons.

  1. They’re quick and easy to read, even if you’re just skimming.
  2. It’s an engaging format that’s easy to get into. You won’t find huge thesis introductions or the like.
  3. They cover a broad range of topics, ideas, practices, etc. efficiently.
  4. They implicitly promise a certain amount of value. You’re not just getting one tip, you’re getting X of them!
  5. They have variety. If you have a list of “10 Things You Need to Do to Feel Better at the End of the Day,” a reader can hate seven of the suggestions but still find huge value in the last three.

Of course, not just any list can fulfill this criteria when writing your contractor blog. The lists you write must contain actual value and usefulness.

That’s why blog posts that promise self-improvement do so well. Just reading the list of hacks, tips, best practices, etc. will suddenly make you better at doing that thing you wanted to do.

Try to distill or retool certain topics you want to cover into helpful lists. They strongly communicate that the article is worth every bit of the reader’s time. They also pack tons of value into a small space.

2. X Top Trends in [Topic]

Everyone wants to stay current. That’s one of the biggest reasons we go online and read content. We want to find out what’s new and exciting. We also want to avoid being left behind if the latest trends are going to soon become standard practices.

Keep your audience abreast of things happening in your industry with lists of top current trends. These post types work especially well with seasonal timing, such as “X Trends in Social Media for 2018” or “Brands Are Preparing for the 2018 Holiday Season Already Thanks to These X Trends.”

contractor marketing plan

The beauty of the term “trends” is that it’s incredibly vague.

A trend can be a best practice for something people use already. For instance, many businesses use emotional photos when sharing blogs on social as a standard practice because such photos are effective at getting engagement.

A trend can also be something relatively new, like how many businesses have started using live video broadcasts for behind the scenes looks, live announcements, Q&As and more.

Trends also include bold new ideas bursting onto the horizon. For instance, some small businesses have realized that they can be the first thing a smart speaker like Amazon Echo or Google Home suggests if they focus their SEO strategies on voice search.

In a way, listing trends is similar to offering tips and hacks, but with stronger connotations of being timely and keeping up with the Joneses. You can also discuss hot new topics that get people’s adrenaline pumping.

Make a pledge to reveal current trends at least a few times a year, and you’ll help your audience stay hip and always on the cutting edge.

3. Roundup of Top Resources in [Topic]

Even if you wrote a blog every single day, you’d never have as much content or cover as many subjects as some of the best content publishers out there.

That’s why it’s ok to send people away from your website from time to time in order to give them the exact information they need. If you can point them towards an excellent resource, then they will appreciate the huge favor you’ve done them.

Sharing great resources also has the added effect of some of their prestige rubbing off on you. “Oh man, I didn’t know how many free classes there were for coding online,” someone might say, “but this business pointed me towards Codecademy, and I’ve been using it every weekend!”

Think of it like suggesting great films to a movie buff. They’ll be impressed that you knew something they didn’t. The better quality thing you point them towards, the more prestigious you become by association.

contractor marketing tips

So what kind of resources work best?

  • Great blogs that take a more in-depth angle to topics than you do
  • Free sources of things like stock photos, how-tos, lessons, guides, etc.
  • Ways to do something cheaply, such as ordering replacement car parts yourself from a reliable online vendor
  • Lists of the best apps or tech tools to use that make their life easier
  • Explicit instructions, such as how Swim University provides infographics to help someone open their pool or balance their chemicals
  • Anything that uses humor or creativity to perfectly capture your industry, like how the Marketoonist nails the way marketers eagerly embrace technology they don’t quite know how to use properly
  • Great videos to watch on certain subjects, especially if you have a limited video content strategy

4. X Experts to Follow for [Topic]

No matter how smart you are, there are always people in your industry who will know more about something than you do. That’s totally ok! We can’t know everything, and even geniuses can be bested in certain niche topics.

Following the experts in your industry therefore makes perfect sense. They can fill you in on certain concepts, and they can also explore topics in your industry from angles you hadn’t considered.

Others may have a brilliant way of summing up complex issues in a few words. For instance, we adored this simple yet profound advice from Shopify Podcast host Kurt Elster on website design.

https://twitter.com/kurtinc/status/954044256360062976

Following industry experts and insiders also critically keeps your audience up-to-date with the absolute latest and best-of-breed ideas within your industry.

Point your audience towards your favorite mentors, geniuses, and newsbreakers. They’ll stay better-informed on topics and practices, letting you dive more in-depth with concepts thanks to them being so well versed.

5. The Ultimate Guide to [Topic]

Every once in a while, it makes complete sense to delve into a topic like you would an in-depth manual or guide. Doing so gives your audience valuable troves of information.

Guides also serve as a one-stop source for whatever topic you’re covering. While that amount of depth can seem like a lot to cover at once, you can provide a hyperlinked “Table of Contents” to make jumping between topics easier.

You can also reference the guide directly within your future content. Rather than backing up to explain the basics all the time, you can simply hyperlink to your guide.

“Ultimate Guide” posts tend to get huge volumes of shares, and search engines adore them. If you provide the right structured data, Google may even feature your guide at the very top of search engine results in their knowledge box!

6. Statistics Roundup Post

Sometimes people want “Just the facts, ma’am.”

Whether they need a lot of fact-based information to make decisions, or they just want to reference stats in their own content, creating statistics posts offer bucketloads of usefulness to audiences.

As an added bonus, each time you reference a certain statistic for your industry, you can link to your stats rundown instead of the original source. This helps your posts stay fact-based and valuable while directing fewer people away from your domain.

7. Expert Roundup — Quotes & Thoughts From Your Industry

online marketing for contractors

Rounding up expert commentary and opinions is like bringing all your favorite talking heads into one room for a conversation. You can frame a complex topic from multiple angles, or you can run through critical concepts list style alongside experts’ own input.

Consider making expert roundups a regular part of your posting schedule. They work especially well as a follow up to posts you’ve just written. For example, you can write about how to improve ecommerce sales through PPC campaigns one week, then follow up with an expert roundup on the subject the next.

8. Curated Posts and News Roundups

With the right approach, you can link to another post in a way that still brings authority to your own domain and contractor business brand.

The key is to not just introduce the piece and say “click here.” Instead, give a thorough introduction along with a brief summary. Make sure to tie the post in with any recent blog posts you’ve written regarding the topic.

Also, give your own response to the piece itself at the end. Reflect on what it means personally to your business or how it relates to core concepts you hold dear.

With this approach, something as a simple as a post share can easily turn into a 500 word article with an extremely low likelihood of an SEO penalty.

You can even curate several posts in a row as part of a news roundup for your industry. Doing this once a week or once a month can provide great content for email subscribers as well as your regular blog readers.

Coming Up With Good Contractor Blog Post Ideas Doesn’t Have to Mean Reinventing the Wheel

All of the above post types use a standardized, structured format while still inviting plenty of room for your own personal flavor and creativity.

Don’t think of using these business blog post ideas as a crutch! Instead, they serve as a springboard for your own contractor content marketing ideas to come forth.

Audiences also like knowing exactly what to expect when they click to read something, and these blog ideas definitely give them that.

So stay creative and true to your audience but don’t bend over backwards just to come up with new blog topics all the time. Using the formats above, you can feel like most of the work is done for you before you even write the first word.

Eight Types of Blog Posts Every Contractor Should Use originally published by Contractor Media

Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages.

Imagine having a storefront and measuring the number of people who come in, take one quick look around and immediately leave, versus the people who come in to browse for a bit and eventually end up buying something.

Your website’s bounce rate is a window into the effectiveness of your storefront to retain potential customers. Google Analytics is a great tool for seeing how many visitors have been to your website in the last 30 days, which pages they visited the most, and how long they spent on those pages.

Here are a few things to keep in mind as you use Bounce Rates to improve your website and by extension, your business.

High Bounce Rate can highlight areas in need of improvement

You may notice that some pages have higher bounce rate than others, some with extremely high bounce rates that indicate little to no retention of traffic there. Use this as an opportunity to work on that page, and attract more visitors! Whether it be by updating it, improving the content, or perhaps assessing whether that page is really necessary.

A Low Bounce Rate means a quality entry page

Landing sites/entry pages are essential to maintaining a low bounce rate. They are your storefront – what draws the customers in! A low bounce rate on your entry page means that it is doing a good job of getting visitors to venture deeper into your site, getting them to view other pages and learn more about your business. Maintaining a quality entry page with relevant information, links to other pages, and pleasant aesthetics is key to making sure you are retaining visitors for as long as possible.

Bounce Rate should be relevant to your business’ objective

A high bounce rate on a particular page doesn’t always mean bad performance. Think about what pages on your site you want visitors to pay attention to the most. The goals of your business’ website should be in line with which pages you want to optimize for the lowest bounce rates.

Have more questions about how to use Bounce Rates to improve your website? Visit us at https://contractor.media/introduction or drop us an inquiry at bradley@contractor.media.