Is Your Website Mobile-Friendly?

Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work.

Test your web pages for mobile-friendliness here: https://search.google.com/search-console/mobile-friendly

A mobile website is one that has been designed to be responsive. This means the site can detect what kind of mobile device it is being viewed on. It then adapts itself to fit and function properly on the device.

Here are 5 reasons why you should have a mobile site:

1. Social media shares are huge on mobile devices because they are so easy to do. Your content, pictures, and videos will get shared more often because your website is readily accessible on mobile devices.

2. Google favors mobile-friendly sites in the search engines. That means they rank mobile-friendly sites higher.

3. A mobile-friendly site means more opportunity for sales. If the visitor’s experience on your site is fast and straightforward and NOT clumsy and difficult, of course, you will have a better chance of a sale.

4. Users on mobile are bigger buyers! Why? Because more often than not they quickly browse for what they want, checking for info before buying.

5. And finally, the most important reason is that most people now have a mobile device or two. Why ignore the majority of your customers?

Reach out to us if your website has mobile issues. Visit our website: https://contractor.media/5days.

Advertisements

3 Ways to Get More 5-star Reviews!

Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign.

Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as hard as it may seem. Here are 5 things you can do to make sure customers leave satisfied and more than happy to write a good review.

Manage expectations – Don’t take on more than you can handle, or you’ll have customers leaving disappointed. It’s okay to tell customers exactly what is within your means. Once they’re in the door, meet their expectations and then go above and beyond!

Walk the extra mile – Simple gestures can go a long way. Your customer expects exceptional service, show them that you can provide that and more. Make your customer feel special, and they will, in turn, tell everyone else how special your business is.

Ask, while it’s still hot! – If you know you have satisfied customers on your hands, don’t be afraid to ask for that 5-star review. You can do this in person, or by leaving reminders where your customers can see them. Remember to make it easy for them to leave a review – online or otherwise.

Want to know more about how you can make your business 5-star review worthy? Contact us
at bradley@contractor.media.

Everything You Need to Create a YouTube Channel That’s Ready to Grow



https://www.googletagmanager.com/ns.html?id=GTM-PH23R8X

Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the best platforms to host this content.

While big social media platforms like Facebook and Twitter are shrinking, YouTube pulls in over 1.8 million unique users every month. That figure, by the way, ignores all of the views that come from people who aren’t logged into a Google or YouTube account. YouTube’s traffic volume is so large that it is the second biggest search engine after Google and likely the most common platform for embedded videos seen around the web.

Creating a YouTube channel is therefore one of the best methods for earning traffic and engagement from audiences. By making smart moves and structuring your YouTube channel properly, your video content marketing campaigns can be poised for excellent growth. You’ll also be positioned to easily share and embed video content in order to grow your viewer base. It’s the perfect recipe for branded exposure!

You can start your business’s YouTube channel off on the right foot by following these steps to create a channel and give it the most growth potential.

1. Decide on Your YouTube Channel’s Video Marketing Positioning and Strategy

social media marketing for contractors

Your channel’s “position” is a name for basically everything that makes it distinctive. The idea is to not only have a channel that matches your branding principles but that can also meet your goals for audience building, lead generation, engagement, awareness and more.

The first step is to determine exactly who your audience segments will be, along with a few actions you want them to take in response to your content.

For example, maybe you are in an exciting industry like online retail for motorcycle apparel and accessories and you want everyone to come to your channel weekly for reviews and news on the latest products. Or, maybe you are a law office that wants to pop up first when people search for answers to their legal questions.

As another alternative, maybe you want to create highly shareable videos that generate brand awareness and drive traffic towards your site.

Your goals and your audience will significantly affect how you decide to run your channel, including:

  • Your style and approach (e.g., formal or conversational)
  • The format of your videos, such as an ongoing “show” vs. how-to videos vs. quick Q&A sessions
  • How long your typical videos will be
  • How often you will post new content
  • Who your target audiences will be, and how you intend to reach them
  • Your amplification strategy for getting maximum views on your new content, such as sharing new videos on Facebook or through your email list

All of these factors come together to make your YouTube channel unique compared to others. And being unique is important considering that over 400 hours of new content are uploaded on YouTube each minute. Being unique also means that your channel is as prepared as it can possibly be to appeal to your chosen audience and accomplish your chosen goals.

2. Decide on a Channel Name and Icon

 

marketing plan for contractors

Your next step is to start filling in the blanks for your new channel. Specifically: what’s your name going to be? And what image will you use for your channel icon?

These two seemingly minor things can have a gigantic impact on your ability to attract audiences. Your channel name serves as both your brand and your initial pitch to potential viewers.

You can choose a descriptive name, such as “DUI Law Q&A,” which already promises what type of content the channel will contain.

Or, you can go for a long-haul strategy and create a unique brand name for your channel that allows it to build a presence as it builds an audience. Channels like Smosh and Dude Perfect have titles that are as recognized as any pop culture movie or show.

Plenty of people choose to use their business name or even their personal name as their channel’s title. This strategy provides the benefit of immediate association. As your channel gains strength, you can rely on more people knowing who you are or what your company is, thanks to the shared name.

Once your name is chosen, decide on an icon that reads well on a small screen. Keep in mind that over half of all YouTube views come from mobile devices. You might not be able to use your logo or cram a bunch of text into your shrunken down profile picture.

Settle on something that’s easy to comprehend, such as a few letters or your host’s face. You can also use some sort of iconographic representation of your channel’s purpose. For instance, the fictional motorcycle gear review channel mentioned earlier could have a helmet or a gloves gripping handlebars.

3. Come Up With Channel Art, a Description, and a Trailer

marketing ideas for contractors

Some channels stand just on the strength of their content. They earn views through shares and YouTube algorithm suggestions, and eventually someone might connect the dots to realize several of the things they’ve watched come from the same channel.

Smaller channels, especially business-focused ones, often come under much more scrutiny. Someone may wonder “what are these people all about?” and take a look at their channel to learn more.

This instinct to inspect actually benefits your business. When they read your channel description, they can learn how the channel connects to your brand, for instance. They might even follow a link back to your official website.

Above all else, they’ll get a first impression that helps them decide then and there whether they’ll bother to ever check out your channel again. Accordingly, your channel’s “home page” elements better make one heck of an impression!

Start with your description. It should be short, exciting, and explain exactly why they should tune in to your channel regularly. Avoid talking too much about yourself or your business unless you think those elements hold inherent interest.

For instance, a personal injury law office might not want to bore people with local peer awards they won in the precious channel description space. On the other hand, they might want to throw out a number like “we’ve earned our clients nearly a billion in injury settlements.” Wow! That’s something they can get interested in.

Consider your channel art a supplementary description of what your channel offers. Maybe you have an image of a handsome host dressed smartly next to some of the informative topics they’ll cover. Or, maybe it’s an image of an awesome project your business has completed, such as a sandwich shop showing a record-breaking hoagie.

Keep your channel art simple and readable. Think of it like a billboard you have to read while whizzing past at 60 mph; if you cram too much on there, it’s just going to be a distracting mess. Limit the amount of text you use to a dozen or so words. Balance any “busy” graphics with blank space to give them air.

Finally, you’re going to want to create your channel’s trailer. This is a video that ideally gets someone hooked on first view. Far too many channels instead approach the trailer as a show-and-tell. “Hi I’m Bob this is my channel we have many exciting things to share with you…”

Instead, think of your trailer as a highlight reel of sorts or an actual TV show trailer. Yes, you want to tell people what you’re about, but you can do that by showing rather than telling.

If you aren’t 100 percent in love with any of these elements, then let that motivate you to revisit them over time. Your channel trailer in particular will evolve as your skills, content, and familiarity with techniques improve.

Getting Ready to Launch Your YouTube Channel

After you have all the main elements of your channel in place, you will want to prepare for its launch as a sort of grand opening. Consider that this is your chance to debut with flash and gather an early audience. If they get a bad impression, you’ve sown the seeds for an uphill battle to convince them to come back.

Ideally, you will have several videos’ worth of content for them to peruse—including your channel intro. You should also have the next months’ worth of videos queued up on your backburner so that you can ensure your channel posts regularly. Channels that post sporadically tend to lose audiences. They also have a more difficult time getting visibility via suggestion algorithms compared to more-active channels.

These are just the ingredients to the recipe for YouTube success; it’s up to you to make them work! If you need help with any aspect—including content creation—do not hesitate to contact an experienced digital marketing company to ensure your YouTube marketing meets with success.

Everything You Need to Create a YouTube Channel That’s Ready to Grow originally published by Contractor Media

5 Compelling Digital Marketing Stats

1. Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game.

Get a mobile-friendly website now!

2. Ninety-three percent of customer buying decisions are influenced by Social Media. Customers trust peer recommendations. Positive comments on Social Media work! You should be connected with your best customers in social media so they can easily recommend you.

Set up your social media accounts now and get active!

3. Active blogs generate 67% more leads! Blog sites are perfect for interacting with your customers on a more personal level. Are you actively blogging?

Start blogging right now!

4. Four times as many potential customers would rather watch a video about your service/product than reading about it. Videos work because they are more interesting and easier to absorb, in addition to being easily shared! How many videos are on your site? Do you have a YouTube Channel?

Get into video marketing now!

5. Thirty percent of small businesses do not bother to measure their return-on-investment (ROI) following their digital marketing campaigns. That’s madness! How do you know if you are doing the right thing?

Contact me at bradley@contractor.media and I’ll show you not only how to measure ROI, but to make your digital marketing work to produce ROI in the first place!

2 Simple Digital Marketing Success Stories You Can Copy

Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
The Goal: Their aim was to grow their brand and to generate more leads.
The Result: 60,000 extra cars sold in the last three years. That’s a huge success!

How did they do it?

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them.

The Girl Scouts and Twitter
The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app.

The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?
1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Grow your Potential Customers: Extend your Brand’s Reach to Thousands of Targeted Audience on Facebook and LinkedIn with $200.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, we can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, we can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Bradley Benner
bradley@contractor.media

Generate Leads for your Small Local Business Today!

Make your business visible online, and you will get a larger share of customers.

Operating a small and local business doesn’t mean you cannot increase your customers and scale.

Get a Website. Don’t you have a website yet? Where have you been all this time? From plumbers to dentists, the local handyman to big engineering firms – they have websites. Your website will be your 24/7 storefront.

Make sure that your website is mobile-friendly. You are increasingly using your mobile phone when searching for a product or service, right?

Get some Traffic with SEO. Many of your potential customers probably do not know that your business exists. However, when they go to Google searching for a product or service they need, which you offer, and finds you because you’re doing SEO — then bingo!

Make sure that your SEO is well-planned with a comprehensive blueprint to ensure ROI.

Get on Social Media. Many more of your potential customers may find you in social media. When a recent customer following you in social media likes or shares an article, a photo, or a video you posted, then that post will be visible to their friends – who might as well try out your product or service.

Become active on at least 4 social media channels. Your potential customers are actively using more than one.

Capture and Nurture. Capture your leads through an opt-in form on your website and nurture them through email marketing.

Be on top of mind all the time to your potential customers by constantly communicating with them through email. Once they need something you offer, boom, you got a customer.

There you have it. 4 simple steps.

Follow me, and we’ll guide you along the way. Contact Bradley Benner at bradley@contractor.media.